A: Qualitative research is used to ‘deep dive’ into current and developing trends. It provides context around products, problems, issues or trends.
A: The most important thing is to learn as much as possible about your product/service and the challenges it has.
A: Conjoint analysis is a research tool/technique that allows you to test, potentially, hundreds of combinations of features to find the right mix of features at the right price to best appeal to your target market.
A: Trends differ across demographics, so the answer depends on who you are targeting.
A: An omnibus provides a relatively low cost and quick way to ask the general public a very limited number of questions.
A: Big data provides key learnings about what people are doing.
A: The frequency of your market research (MR) will vary according to your business's needs.
A: There is more focus in conducting research online.