DISCOVER THE STORY BEHIND THE DATA
Situation
Facing tough economic conditions and declining category sales, a European beverage manufacturer required assistance to optimize their product offerings in an environment with deteriorating consumer spending.
Approach
A customized approach to optimizing the product portfolio included a comprehensive analysis which:
- Examined current market dynamics and competitive relationships within the category
- Assessed consumer reaction to price and estimated its impact on purchase decisions
- Determined consumer appeal and growth potential for new product offers
Outcome
The proposed array of product offers enabled our client to provide consumers with affordable options and greater value in the face of a difficult economic climate. Ultimately the execution of this strategy contributed to increasing product transactions by 25%.
Effective Marketing Tools
Client Stories
Balancing Taste & Cost
Client Stories
Positioning Brand Growth
Client Stories
Finding Growth Opportunities
Client Stories
New Product Potential
Client Stories
Re-evaluating Service Options
Client Stories
Best Targets for Expansion
Client Stories
New Product Opportunities
Client Stories
79% of all conjoint studies are choice-based conjoint.
79% of all conjoint studies are choice-based conjoint.
Orme, Bryan. (2014). Which Conjoint Method Should I Use? Sawtooth Software.Learning is not just about if were we successful, but [learning] how we can optimize before we actually launch.
Learning is not just about if were we successful, but [learning] how we can optimize before we actually launch.
Risa Schwartz, director of consumer insights at Chicago-based Hillshire BrandsYou can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions.
You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions
Naguib Mahfouz87% of Canadian households are connected to the Internet.
87% of Canadian households are connected to the Internet.
CIRA Fact Book. (2014). CIRA.Nearly one out of three consumers is willing to pay a 15% premium on ethically made products.
Nearly one out of three consumers is willing to pay a 15% premium on ethically made products.
BDC. (2013). Mapping your future growth: five game-changing consumer trends.You can have data without information, but you cannot have information without data.
You can have data without information, but you cannot have information without data.
Daniel Keys Moran83% of retailers recognize that shoppers can easily find a better deal elsewhere, making customer service more important than ever.
83% of retailers recognize that shoppers can easily find a better deal elsewhere, making customer service more important than ever.
What’s driving tomorrow’s retail experience? (2012). Motorola Solutions.1 in 5 Canadians were born outside of Canada
1 in 5 Canadians were born outside of Canada
2011 National Household Survey: Immigration, place of birth, citizenship, ethnic origin, visible minorities, language and religion. (2013). Statistics Canada.47% of consumers conduct an online search before buying.
47% of consumers conduct an online search before buying.
5 Canadian consumer trends to shape the future of retail. (2013) - CBC News.Not all things that can be counted count, and not all things that count can be counted.
Not all things that can be counted count, and not all things that count can be counted.
Albert Einstein57% of the decisions to buy a product are made online.
57% of the decisions to buy a product are made online.
BDC. (2013). Four game-changing consumer trends.80% of millennials own a smartphone, compared to just half of boomers and 36 per cent of Canadian adults overall.
80% of millennials own a smartphone, compared to just half of boomers and 36 per cent of Canadian adults overall.
Chung, E. (2013). Millennials' mobile tech savvy leaves boomers behind - CBC News.When it comes to marketing research, always remember, GIGO: Garbage in, garbage out
When it comes to marketing research, always remember, GIGO: Garbage in, garbage out
Dr. Madhav Sega
