Finding Growth Opportunities

Finding Growth Opportunities

Situation

Facing tough economic conditions and declining category sales, a European beverage manufacturer required assistance to optimize their product offerings in an environment with deteriorating consumer spending.

 

Approach

A customized approach to optimizing the product portfolio included a comprehensive analysis which:

  • Examined current market dynamics and competitive relationships within the category
  • Assessed consumer reaction to price and estimated its impact on purchase decisions
  • Determined consumer appeal and growth potential for new product offers

 

Outcome

The proposed array of product offers enabled our client to provide consumers with affordable options and greater value in the face of a difficult economic climate. Ultimately the execution of this strategy contributed to increasing product transactions by 25%.