I have used Burak Jacobson for over 20 years in two different industries and have found their work to be of the highest caliber. We value our relationship with Burak Jacobson as they provide sound advice, strong experience and a fun working relationship. AF, Senior Research Consultant
I’ve worked with Burak Jacobson for over 20 years. Over those years I have worked at different organizations, had very different research needs, and have used a variety of research partners. I have continued my relationship with BJ because they are true partners in the real sense of the word. They don’t just provide research findings, they provide business building insights that lead to strong and actionable go- to market plans. LD, Senior Insight and Foresight Manager
In my dealings with Burak Jacobson I have found them to be extremely competent, knowledgeable and diligent, and I have come to rely on them to carry out complex research studies while keeping within budget and timelines. The friendly yet professional manner in which they deal with my colleagues and myself, along with their willingness to go above and beyond in delivering in-depth analysis and actionable insights are among the many reasons why I would be happy to recommend Burak Jacobson to anyone who needs to conduct high quality market research. JD, Senior Research Consultant, Loyalty, Performance & Analytics
A: Trends differ across demographics, so the answer depends on who you are targeting.
A: The most important thing is to learn as much as possible about your product/service and the challenges it has.
A: An omnibus provides a relatively low cost and quick way to ask the general public a very limited number of questions.
A: Big data provides key learnings about what people are doing.
A: The frequency of your market research (MR) will vary according to your business's needs.
A: There is more focus in conducting research online.
A: Conjoint analysis is a research tool/technique that allows you to test, potentially, hundreds of combinations of features to find the right mix of features at the right price to best appeal to your target market.
A: Qualitative research is used to ‘deep dive’ into current and developing trends. It provides context around products, problems, issues or trends.